This year’s Greenbuild, the world’s largest expo devoted to green building, marked the first time the event was held outside the United States, as the USGBC hosted it from Toronto. With this year’s theme set as Greenbuild NEXT, there was a noticeable focus on the future of our industry. As social media continues to mature as a viable medium for businesses looking to engage with their audiences, it’s fitting that the next big thing in communications took such a prominent role in hosting conversations about the next big things in green buildings. Through bloggers, streaming rich-media sources and Twitter® hashtags, those who couldn’t venture to Canada had plenty of social media content at their fingertips to follow Greenbuild. Here are some of the social media highlights we noticed:


  • #Greenbuild and #GBNext were two extremely prolific Twitter hashtags, hosting engaging conversations about the green building industry as well as highlighting some of the more interesting booths at the show.
  • The USGBC walked the walk and hosted its Countdown to Greenbuild blog leading into the show, which featured insightful posts on a variety of topics from industry thought leaders and LEED professionals.
  • Kohler built a sustainable booth made of reclaimed barn wood and took to its Twitter account (@Kohler) to spread the word.
  • Many industry blogs sent writers who posted live from Greenbuild on a daily basis, including these posts from the Rocky Mountain Institute, GreenBiz, ed+c magazine and the IDC Energy Insights Community.
  • This elephant from Tork certainly livened up our social media wall, as many took to Twitpics to give online followers a snapshot of the action.
  • Greenbuild’s video content was simply outstanding. A video submission contest asked attendees to tell what’s next in green building and received more than 60 entries. Greenbuild also streamed live video of several top keynote speeches and symposia.


Anything we missed? We’d also love to hear your feedback on our social media wall, which we used to stream Twitter conversations at Greenbuild and talk about our METASYS Connected Offerings by Johnson Controls launch.


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